Dreamworlds

MTV launched in New York City August 1, 1981. It is an American network that plays music video. MTV has large impact on pop culture and the music industry throughout the world. Almost every singer makes a music video when they debut show. Last month I watched a band make a music video. I was even an extra for their video. They were friend’s of a friend. They are so new. I did not have any information for them. This band knew they needed a music video for their publicity works. The music videos main goal is to promote the sale of music recordings.
Dreamworlds III is the documentary film by Director Sut Jhally. This film narrator tells about a woman in the contemporary music video, and incites viewers to think about modern sexuality and people’s attitudes towards sexuality. In Dreamworlds III, the music video is integrates a lot of sexual femininity and masculinity images. It is not only American culture but also many other countries that have become sexist. In South Korea it would be controversial to have teenager girls with too reveling clothing performe on the stages in music video’s. Even if she is 16 years old. This controversy continues in South Korea as sexuality in music video becomes more frequent and more intense. In the past three decades, most music video focuses on sexual and violent content. How sexuality is indicated and used by artists defines their images and attracts audiences of especially young females. The female musician’s fashion styles and body image depicted define standards in Korea and the United States. The aspects of the music video express body dimension such as race, sex, nature, and technology. Male musicians change gender roles by blurring of gender appearance, while female musicians reflected sexuality which intensified the gender norms. In aspects of race, musicians pursue racial blending of appearances. In the nature and technology dimension, Korean music videos often times focus on natural imagery, but American music video show a lot of technology images. And the body combined with the technology and nature implies a post human image of the future.
The media contributes more to the constructing of personal identities than any other medium in present modern society. Music videos offer an intricate experience of sounds, joined with visual images in a variety of media. In particular, female sexual femininity image of fashion in music videos help convey contexts effectively and function as a medium of immediate communication by visual effect.
Have we considered the sociocultural effects of music video? Gender identity depicted in fashion can be of great importance. Gender identity in socio-cultural categories is classified as masculinity, femininity, and the third sex. First, Masculinity is group into a stereotyped masculinity, sexual masculinity, and metro sexual masculinity in the music video. Second, femininity in music videos are grouped into stereotyped femininity, sexual femininity and contra sexual femininity. Third, the third sex in music video fashion is categorized into transvestism, the masculinization of feminity, and feminization of the masculine. This phenomenon is presented into music videos through females in male attire and males in female attire. Gender identity represented in the fashion of music videos were demonstrated, and the importance of the relationship between these representations of identity through fashion and socio-cultural environment was reconfirmed. For example, Madonna’s music videos express identity. She is the most famous female singer in the world. Madonna has reconstructed fluid identities through the variations of body, images, costumes, and attitude. Her homosexuality is to be seen as a fetish by drag queens and lesbians, which deconstructs the dichotomy of normality/perversion and opens a possibility of women becoming the subjectivity of sexual desires.
Dreamworlds, it is literary “Dream world” meaning not a reality in life. The director wants the viewer to see women’s bodies in music videos because, it purposes an important advertising tools. However this music video has so much influence on the real world and real people which go beyond advertising. This film makes observation about the music video’s advertisements. The sexual female characters in music videos increase the productivity of the music. The music video short in length, usually only three or four minutes, wants to make the viewer pay attention, so it stimulates femininity and masculinity. Therefore, these music videos are forms of advertising. It is extremely sexual images with storytelling, for selling merchandise. The women’s body is an important advertising tool; however music videos use them to awfully influence our society.